Relationships – Page 2 – itho's internet resources

Understanding Consumerism: Impact, Benefits, and Drawbacks

By Itho May 16, 2011

[ad_1] What Is Consumerism? Consumerism suggests that increasing market-driven consumption improves happiness and well-being by acquiring goods and services. Economists often view it as vital for economic growth, while critics…

What Is Customer Service, and What Makes It Excellent?

By Itho December 22, 2010

[ad_1] What Is Customer Service? Customer service is the support, assistance, and advice provided by a company to its customers both before and after they buy or use its products…

Endogenous Variable: Definition and Examples

By Itho November 29, 2010

[ad_1] What Is an Endogenous Variable? An endogenous variable is one whose value is influenced or determined by other variables within the same statistical model. In other words, an endogenous…

Below-the-Line Advertising: Strategies and Benefits in Marketing

By Itho November 10, 2010

[ad_1] What Is Below-the-Line Advertising? Below-the-line (BTL) advertising uses non-traditional channels such as direct mail, social media, trade shows, and targeted online campaigns to reach specific audiences directly. These…

Cross Culture: Definition, Examples, and Differences Across Countries

By Itho September 29, 2010

[ad_1] What Is Cross Culture? Cross culture in the business world refers to a company's efforts to ensure that its employees interact effectively with professionals from other backgrounds. Like…

What Is Brand Personality? How It Works and Examples

By Itho August 18, 2010

[ad_1] What Is Brand Personality? The term "brand personality" refers to a set of characteristics that is attributed to a brand name. An effective brand increases its brand equity by…