marketing – Page 9 – itho's internet resources

What Is Consumer Discretionary? Definition in Economic Indicators

By Itho October 4, 2009

[ad_1] What Is Consumer Discretionary? Consumer discretionary is a term that describes goods and services that consumers consider non-essential but desirable if their available income is sufficient to purchase them.…

Bait and Switch: Definition, How Strategy Works, and Tips to Avoid

By Itho August 24, 2009

[ad_1] What Is Bait and Switch? Bait and switch is a morally suspect sales tactic that lures customers in with specific claims about the quality or low prices on…

Understanding the C-Suite: Key Roles and Responsibilities

By Itho April 6, 2009

[ad_1] What Is the C-Suite? The C-suite, also known as C-level, represents a company’s top-tier executives, such as the CEO, CFO, and COO. These leaders, whose titles start with "chief,"…

Export Trading Company Defined, Reasons for Using One

By Itho January 26, 2009

[ad_1] What Is an Export Trading Company? An export trading company is an independent company that provides support services for firms engaged in exporting. This may include warehousing, shipping, insuring,…

Cross-Sell: Pros, Cons, and Key Differences

By Itho November 11, 2008

[ad_1] What Is a Cross-Sell? Cross-selling refers to the attempt to sell additional products or services to an existing customer who has made a purchase. It is a common…

Capitalized Cost: Definition, Example, Pros and Cons

By Itho October 31, 2008

[ad_1] What Is a Capitalized Cost? A capitalized cost is an expense added to the cost basis of a fixed asset on a company's balance sheet. Capitalized costs are…