Assortment – itho's internet resources

What Is an Assortment Strategy in Retail, and How Does It Work?

By Itho January 12, 2011

[ad_1] What Is an Assortment Strategy? An assortment strategy in retailing involves the number and type of products that stores display for purchase by consumers. Also called a "product assortment…

Brand Extension: Definition, Success Examples & Key Criticisms

By Itho August 27, 2010

[ad_1] What Is Brand Extension? Brand extension is a strategy where a company uses its established brand name to launch new products, leveraging brand equity and customer loyalty to…

S&P Capital IQ Definition, Products and Services

By Itho February 26, 2010

[ad_1] S&P Capital IQ is the research division of S&P Global, one of the world's largest providers of ratings, data, research, and the S&P Dow Jones Indices. S&P Capital IQ provides…

Cross-Sell: Pros, Cons, and Key Differences

By Itho November 11, 2008

[ad_1] What Is a Cross-Sell? Cross-selling refers to the attempt to sell additional products or services to an existing customer who has made a purchase. It is a common…

Who Needs It and How to Get It

By Itho September 30, 2008

[ad_1] What Is an Employer Identification Number (EIN)? The term "employer identification number" (EIN) refers to a unique identifier that is assigned to a business entity. It's provided to a…

Baby Boomer: Definition, Age Range, Characteristics, and Impact

By Itho June 14, 2007

[ad_1] “Baby boomer” is a term used to describe those who were born from 1946 to 1964. They formed the largest generational group in U.S. history until the millennial generation…